Westley Amica III is a filmmaker, creative technologist, and entrepreneur working at the intersection of storytelling, culture, and artificial intelligence. As founder of Scrptr Agency, he has created work for brands including Cadillac, Lexus, Walmart, Foot Locker, PayPal, and Xfinity, while helping creatives and organizations explore how AI is changing the way ideas are built, stories are told, and culture moves. Westley believes storytelling is the most powerful skill set in the Age of AI. As AI levels the playing field across industries, storytelling becomes the differentiator that shapes perspective, creates meaning, and makes people care.