Bryan Wilson is a Men’s Lifestyle Apparel Designer at New Balance. His journey with the brand began in 2023 through the New Balance x PENSOLE Masterclass, where he developed his design skills and gained his first opportunity to work closely with the brand. Following the program, Bryan joined New Balance as an apprentice in 2024 before transitioning into a full-time role the following year. Since joining the team, he has helped shape and grow the Men’s Apparel line, including contributing to the Trackside apparel capsule.

A Detroit native and fashion designer, Bryan’s work is influenced by the city’s industrial history and culture. Outside of New Balance, he continues to develop his own design practice through his brand 1derful, creating garments that explore his perspective on contemporary fashion and the clothes he grew up around.