thumbnail image
broken image
broken image
broken image
  • Home
  • NATIONAL FORUM
  • About
  • Events + Chapters 
    • Chapter Meetups
    • Event Photos
    • SideBars
  • Media + Resources 
    • News
    • Resources
    • Blacklights
    • Careers
    • Brands Spotlight
    • Business Guidebook
    • BFF YouTube
  • …  
    • Home
    • NATIONAL FORUM
    • About
    • Events + Chapters 
      • Chapter Meetups
      • Event Photos
      • SideBars
    • Media + Resources 
      • News
      • Resources
      • Blacklights
      • Careers
      • Brands Spotlight
      • Business Guidebook
      • BFF YouTube
Become a Member
broken image
broken image
broken image
  • Home
  • NATIONAL FORUM
  • About
  • Events + Chapters 
    • Chapter Meetups
    • Event Photos
    • SideBars
  • Media + Resources 
    • News
    • Resources
    • Blacklights
    • Careers
    • Brands Spotlight
    • Business Guidebook
    • BFF YouTube
  • …  
    • Home
    • NATIONAL FORUM
    • About
    • Events + Chapters 
      • Chapter Meetups
      • Event Photos
      • SideBars
    • Media + Resources 
      • News
      • Resources
      • Blacklights
      • Careers
      • Brands Spotlight
      • Business Guidebook
      • BFF YouTube
Become a Member
broken image
Go Back
Jennifer Ford: Founder & Owner, Premium Goods

Jennifer Ford: Founder & Owner, Premium Goods

Jennifer is the representation of sneaker culture in Houston. As the only black female sneaker boutique owner in the Nike family, and the owner of the first sneaker boutique in Texas. Established in 2004, PremiumGoods has been a staple in the city and the industry. Jennifer has been able to build a store and a private label brand that proudly represents Houston’s culture. In 2010, she expanded PremiumKids, a children’s store focused to help cultivate the next generation of sneakerheads in Houston.

While building her entrepreneurship journey, Jennifer also dedicates her time towards her beautiful family. She understands that as one of the few black women in her industry, and female leaders in her community, she is in a special position to empower other women and minorities around her. She’s committed on being a strong ambassador to help them other women chase their goals and achieve their dreams.

© 2025 FDRA

    Home
Cookie Use
We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
Learn More