Jennifer is the representation of sneaker culture in Houston. As the only black female sneaker boutique owner in the Nike family, and the owner of the first sneaker boutique in Texas. Established in 2004, PremiumGoods has been a staple in the city and the industry. Jennifer has been able to build a store and a private label brand that proudly represents Houston’s culture. In 2010, she expanded PremiumKids, a children’s store focused to help cultivate the next generation of sneakerheads in Houston.

While building her entrepreneurship journey, Jennifer also dedicates her time towards her beautiful family. She understands that as one of the few black women in her industry, and female leaders in her community, she is in a special position to empower other women and minorities around her. She’s committed on being a strong ambassador to help them other women chase their goals and achieve their dreams.