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Jazerai Allen-Lord: Founder, True to Size Agency
Jazerai Allen-Lord is an award-winning, internationally-acclaimed strategist & designer with deep roots in sneaker & street culture. Currently featured on Lena Waithe's "You Ain't Got These," airing on Roku Originals, Jazerai has worked with Jordan Brand, Nike, adidas, New Balance, and more on telling women’s stories and Black stories through brand strategy, editorial, and design. Her sold-out shoe with Reebok was released in 2019 and has been acquired for the Bata Footwear Museum’s archive of Black designers.
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Featured in "Girls Got Kicks" and "Sneakers" the book, Jazerai aka 'NerdLikeJazzy' spent nearly adecade at Complex's KicksonFire, where she began her career as a Staff Writer. There, sheinterviewed some of the most influential artists of our generation while learning the business offashion, eventually leading to the launch of her own product with Reebok, a sold-out Club C. In 2020Jazerai founded her own agency, True to Size, with whom she leads creative strategy & messagingwith some of the industry's largest brands. Her 100% female-identifying team was recentlyrecognized by AdAge for Creative Excellence in 2021, while she was named Top 18 WomenTransforming Sneakers and Top 28 BIPOC Transforming the Industry by Business Insider in 2020
